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Performance & Marketing

Montis Pickleball: full-funnel performance on Shopify

DTC / Sporting goodsPerformance and optimization

At a glance

~7 to 8x ROAS

Roughly 7 to 8x ROAS on Google Ads, with conversions around $14 to $18 against a $110+ average order value.

Services: Google Ads, Meta Ads, SEO, GA4, CRO, tracking

The challenge Montis needed efficient, profitable growth on Shopify: paid media that returned well above spend, search visibility that compounded, and clean tracking so the numbers could be trusted.

What we did We ran the full funnel: Google and Meta ads, SEO, and conversion work, with a tracking cleanup (GTM, pixel, GA4, Shopify) so attribution held up. Spend followed performance, and search was built to climb over time rather than rented.

The results (August 2025) - Roughly 7 to 8x ROAS on Google Ads - Cost per conversion around $14 to $18 against a $110+ average order value - Search click-through rates of 10 to 25%+, peaking near 27.5% in a week - 380+ Google Ads conversions in the month - 11 keywords ranking in Google's top five (up from 9), with a net gain of about 143 keyword positions

Profitable paid performance and compounding organic visibility, on clean, trustworthy tracking.

Results are the figures reported for this engagement.

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