The Founders

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Alive Method is founded and led by two people who have spent their careers on opposite ends of the same problem: making marketing that people actually respond to.

Bryan Castles

Founder

Bryan brings more than twenty years of experience and product design leadership to Method, with a singular focus: turning complex systems into clear, decision-friendly experiences people actually want to use. Before Method, he held design and user experience leadership roles at Amazon, Alaska Airlines, American Airlines, and Michaels Stores; his portfolio is production software used by millions of people every day. He is as comfortable coaching a creative team through a hard product problem as he is defining the flows and shipping the work himself. His standard is simple: strong design, high clarity, zero unnecessary friction. Bryan is based in the Dallas-Fort Worth area.

Christian Hershberger

Founder

Chris has spent nearly two decades helping consumer brands and location-based businesses grow through measurable, data-driven marketing. He founded and led digital agencies, built marketing technology companies, and served as Vice President of Digital at Edelman, where he led the Dallas digital practice, with earlier marketing technology and mobile marketing roles at Michaels Stores and Omnicom. An early career in investment banking at Bear Stearns gave him a sharp grip on business fundamentals that still shapes how he approaches strategy and execution. His driving motivation: give businesses the tools to see what's happening, understand what it means, and know what to do about it. Chris is based in Dallas, Texas.

When you work with Method, these are the two people doing the thinking. No gatekeepers, no account teams.